Virginia · 2026 Regular Session · Bill
HB 121: Surveillance pricing; prohibited, civil penalties.
In committee Official data
- Introduced
- In committee
- Passed one chamber
- Passed both chambers
- Enacted
Last official action: ·Record last updated:
Plain-language summary
HB 121 is a bill introduced in the Virginia House on January 2, 2026. According to its official title, it concerns: Surveillance pricing; prohibited, civil penalties. Primary sponsor: Karen Keys-Gamarra (Democratic). Most recent recorded action (February 10, 2026): Continued to next session in Labor and Commerce (Voice Vote).
Generated automatically from the official title, sponsor list, and status record only. It does not characterize the bill’s purpose or effects. How summaries are written
Official summary
Abstract published by the legislature (via Open States). Text as published by the legislature; reproduced verbatim.
Surveillance pricing; prohibited; civil penalties. Prohibits the use of surveillance pricing in connection with a consumer transaction. The bill defines "surveillance pricing" as the selling or offering for sale of a good or service at a customized price for a specific consumer or group of consumers that is based, in whole or in part, on personal data that is collected through electronic surveillance technology, regardless of whether the seller collected or purchased the personal data. The bill provides that a violation of its provisions constitutes a prohibited practice under the Virginia Consumer Protection Act.
Sponsors
Sponsors by party (alphabetical): Democratic 1
| Name | Role | Party | Chamber | District |
|---|---|---|---|---|
| Karen Keys-Gamarra | Primary sponsor | Democratic | House | 7 |
“Support” is shown only as formal sponsorship recorded by the legislature. Roll-call votes are available on the official bill page.
Recent official actions
- Continued to next session in Labor and Commerce (Voice Vote)
- Subcommittee recommends continuing to (Voice Vote)
- Assigned HCL sub: Subcommittee #2
- Referred to Committee on Labor and Commerce
- Prefiled and ordered printed; Offered 01-14-2026 26104240D