SB 1050: False advertising: synthetic performers.

Official summary

Legislative Counsel’s Digest (official, as of the latest version). Written by nonpartisan legislative staff; reproduced verbatim.

Existing law makes it a misdemeanor for a person or a firm, corporation, or association, or any employee thereof, to engage in false or misleading advertising practices. Existing law makes various unfair competition practices unlawful, including any unlawful, unfair, or fraudulent business act or practice and unfair, deceptive, untrue, or misleading advertising.

This bill would make it an unlawful advertising practice for a person to create and cause to be published in an advertising medium an advertisement that prominently includes a synthetic performer without a clear and conspicuous disclosure that the advertisement includes a synthetic performer. The bill would prohibit an advertising medium from transmitting, distributing, displaying, airing, or otherwise making available an advertisement containing a synthetic performer if a court of competent jurisdiction has issued an order finding that the advertisement violates the bill’s provisions or enjoining the creator from publishing the advertisement, and the advertising medium is served with the order, as specified. The bill would define various terms for these purposes. By expanding the scope of a crime, the bill would impose a state-mandated local program.

The California Constitution requires the state to reimburse local agencies and school districts for certain costs mandated by the state. Statutory provisions establish procedures for making that reimbursement.

This bill would provide that no reimbursement is required by this act for a specified reason.

Sponsors

Sponsors by party (alphabetical): Democratic 2

“Support” is shown only as formal sponsorship recorded by the legislature. Roll-call votes are available on the official bill page.

Recent official actions

1. September 16, 2026Chaptered by Secretary of State. Chapter 246, Statutes of 2026.
2. September 16, 2026Approved by the Governor.
3. September 9, 2026Enrolled and presented to the Governor at 2 p.m.
4. August 31, 2026In Senate. Concurrence in Assembly amendments pending.
5. August 31, 2026Assembly amendments concurred in. (Ayes 40. Noes 0.) Ordered to engrossing and enrolling.
6. August 31, 2026Unanimous consent granted to take up without reference to file.
7. August 31, 2026Read third time. Passed. (Ayes 66. Noes 7. Page 7045.) Ordered to the Senate.
8. August 19, 2026Ordered to third reading.
9. August 19, 2026Read third time and amended.
10. August 17, 2026Read second time. Ordered to third reading.
11. August 13, 2026Read second time and amended. Ordered to second reading.
12. August 13, 2026From committee: Do pass as amended. (Ayes 12. Noes 1.) (August 13).